The problem
Most follow-up stops long before the buyer decides.
A new lead gets a call, an email and a text in the first few days. Then fresh leads come in and the old one goes quiet.
Many buyers are still shopping a month later. By then nobody at the store is writing to them, and the store across town gets the sale.
What does it send after the first week?
Every message has a reason.
Sales Assist AI writes when something changes for that buyer. The car they asked about drops in price. A matching car arrives on your lot. The car they wanted sells and the closest match is ready.
Each message is written for that buyer from what they said and what is on your lot today.
Lakeshore Motors
Text messageDay 19 · 10:12 AM
Hi Morgan, the 2021 Ford Bronco Sport Badlands you asked about came down $1,500 today. It is now listed at $31,990. Want to see it this week?
Oh nice. Thursday after 5?
Thursday at 5:30 is open. Should I book it?
Yes
Booked for Thursday at 5:30
Will it wear them out?
Steady and never pushy.
It sends two follow-ups a day at most, and three on the day they first ask. Messages only go out between 9 a.m. and 8 p.m. where the buyer lives.
If a buyer says "check back in a few weeks" it waits. If they ask for texts after work it waits for the evening. Any request to stop ends it right away.
Lakeshore Motors
Text messageTue 6:20 PM
Not ready yet. Check back in a few weeks
No problem at all. I will check in then. Enjoy your week.
Next text: Tue Dec 1, 10:00 AM
What if they stop answering texts?
It reaches them where they read.
A buyer who goes quiet on text may still be reading email. Sales Assist AI sees when an email is opened or a link is tapped. It moves the next message up when a buyer shows interest.
Photos and the CarFax go inside the email. The buyer has everything they need without calling the store.
The Elantra N Line you asked about
LMLakeshore MotorsDay 12 · 10:05 AM
Hi Sam,
Here are photos of the 2022 Elantra N Line you asked about, with the CarFax attached. It shows one owner and no accidents.
It is listed at $27,490. Would you like to see it this week?
SOSam OrtizDay 12 · 8:47 PM
Looks great. Is Saturday morning open?
What about leads that went cold months ago?
Old leads come back to life.
When a quiet lead writes again weeks later, Sales Assist AI treats it as a fresh inquiry. It picks up where the conversation left off and remembers what they wanted.
A lead marked Lost reopens the moment the buyer replies. Your team can claim it right away.
Dana Lee
Came back after 7 weeks
- Wanted
- 2022 Mazda CX-5 GT
- Last time
- Said the timing was wrong
- Now
- Asked to see the CX-5 this weekend
- Next step
- Reopened for your team to claim
Questions
What GMs ask us
How long does it keep following up?
For months. It writes less often as time goes on and stops when the buyer buys or asks it to stop.
Does every lead get the same messages?
Each message is written for that buyer from their conversation and your live inventory. There are no templates to set up.
What happens when a buyer replies after weeks of silence?
It answers right away at any hour. If they are ready it books a visit. If they ask for a person it brings your team in.
Can my salespeople still follow up themselves?
Yes. A salesperson can reply in any conversation and Sales Assist AI steps back on that thread. They can hand it back when they are done.
Does it respect do-not-contact requests?
Yes. Any request to stop works in plain words. Consent and every opt-out are recorded for each customer.
Lakeshore Motors is a demo store. Names, cars and numbers are made up.