The short version
What an AI BDC does
A BDC, or business development centre, is the team that answers a dealership's internet leads, follows up and sets appointments. An AI BDC does that work with software. It reads each lead, writes back by text and email, answers questions about the car and books a time to come in.
The good ones write each message from what the buyer said and what is on the lot today. They hand the conversation to a person the moment the buyer asks for one.
Why leads go cold
Most internet leads die twice.
57%
of leads arrive after the showroom closes. At most stores the first reply waits until morning.
Day 3
is when most follow-up stops. Many buyers are still shopping weeks later.
A human BDC works business hours and moves on to the next fresh lead. Night leads wait until morning, and slow buyers end up with nobody to talk to.
How Sales Assist AI works
From the first text to a booked visit.
- 1
Answers in seconds
Every internet lead gets a real reply, day or night. The median first answer is 9 seconds.
- 2
Sells from your lot
It asks what a good salesperson would ask, then recommends cars from your live inventory at the advertised price, with photos of the actual car.
- 3
Books the visit
It offers open times on your team's calendar, books the appointment and sends the reminder.
- 4
Keeps going for months
About a message a day in week one, then a real reason to write every week or two: a price drop, a matching car that just arrived, the car they wanted selling.
When a buyer asks for a person, your team gets the whole conversation right away.
Compliance
Nothing a manager has to walk back.
Every message is checked by code before it goes out. Sales Assist AI is told the rules, and a separate check enforces them.
It says up front that it is the store's AI assistant, and any request to stop texting stops it.
- No payments, rates or taxes by text.
- No discounts the store never offered.
- Only vehicles that are on the lot.
- No trade-in numbers by text.
- Nothing about a customer's credit.
- Books only when the store is open.
- No guessing at equipment.
Side by side
AI BDC, human BDC or CRM drips
| Sales Assist AI | Human BDC | CRM drip emails | |
|---|---|---|---|
| A lead at 11 p.m. | Answered in seconds | Usually answered next morning | An automated email |
| How long it follows up | For months | Usually a few tries in week one | A fixed sequence |
| Knows today's inventory | Yes, from your website | When they look it up | No |
| Writes to what the buyer said | Yes | Yes | No |
| Best at | Nights, overflow and long follow-up | Hot leads and phone calls | Reminders |
Most stores run both: the AI BDC covers every lead around the clock, and the BDC team works the buyers who are ready.
Price
$1,497 CAD a month per store.
- Unlimited leads, text and email
- Follow-up for months
- Booking and reminders
- A dashboard for your whole team
- Setup done for you
No contract.
Setup
Live in days. We do the setup.
- We connect your lead sources and your inventory.
- We set it up for your store: name, hours, calendar and rules.
FAQ
Questions dealers ask
Does an AI BDC replace my BDC team?
It covers nights, overflow and the months of follow-up nobody has time for, so your BDC team works the hot leads.
Will customers know they are talking to AI?
Yes. The first message says it is the store's AI assistant. If a customer asks, it says so plainly and offers a person.
What happens when a buyer wants a person?
Your team gets the whole conversation right away, with everything the buyer has said so far.
Does it text people at night?
A buyer who writes at night gets an answer right away. Follow-ups wait for daytime, between 9 a.m. and 8 p.m. in the buyer's own time zone.
How long does setup take?
Days, and we do it. You tell us your hours, calendar and rules.
More appointments from the leads you already have.
Thirty minutes. You see it answer, follow up and book, start to finish.
Book a demo