The problem
Email leads are the ones nobody gets to.
A lead with only an email address cannot get a call or a text. Most stores send one template and move on to the leads they can phone.
Those buyers are still shopping. They are waiting for someone to answer the question they asked.
Will they get a real answer?
A real reply to the question they asked.
Sales Assist AI reads the email and answers it the way a good salesperson would. It uses the listing, the VIN and the spec sheet for that exact car.
When the listing does not say, it asks your team and tells the buyer it is checking. The reply reads like a person typed it.
Highlander Hybrid
ASAvery SinghTue 6:48 AM
Does the Highlander Hybrid have a third row? And does it come with winter tires?
LMLakeshore MotorsTue 6:48 AM
Hi Avery,
Yes, the 2023 Highlander Hybrid XLE has a third row. The listing does not mention winter tires, so I have asked our team to check the car. I will email you back today.
Would Saturday morning work to see it?
Will they see the car?
Photos and the CarFax go right in the email.
When a buyer asks to see the car, photos of that exact car go inside the reply. The CarFax goes along when the listing has one.
Nobody on your team has to attach a file or look up a link.
Re: 2021 Honda Pilot EX-L
Sent by email from Lakeshore Motors
- Photos
- Four photos of this Pilot
- CarFax
- The history report for this VIN
- Gallery
- A link to every photo on your website
- Signed
- Your assistant and your store
What if they go quiet?
Follow-up keeps going in their inbox.
A buyer who goes quiet keeps hearing from you by email with a real reason each time. A price drop or a matching car arriving is news worth sending.
Sales Assist AI sees when an email gets opened and times the next one around it. Replies land back in the same thread in the buyer's inbox.
Taylor Brooks
Day 1 · 9:12 PM
Answered by email with photos of the Tacoma
Day 4
Sent the CarFax by email
Day 4 · 8:40 PM
Opened the email
Day 16
The Tacoma came down $1,000 and the news went out by email
Day 16 · 7:05 PM
Replied and booked Thursday at 6
What if they share a phone number later?
One conversation across text and email.
If the buyer later gives a mobile number, follow-up can move to text. Your team sees both in one thread.
A buyer who asks for email only gets email only.
Taylor Brooks
Started by email
- Reached by
- Email first and then text
- Wants
- 2022 Toyota Tacoma TRD Off-Road
- Next
- Test drive Thursday at 6
Questions
What GMs ask us
Do the emails look like marketing blasts?
Each email is written for one buyer and reads like a person typed it. There are no banners and no templates.
What happens if an email bounces?
The address is marked as bad and no more email goes to it. If the buyer left a mobile number, follow-up moves to text.
Can a buyer unsubscribe?
Every email has a way to stop, and replying "unsubscribe" works too. Your store's mailing address is included as the law requires.
Will my team see the emails?
Every email in and out shows in the same inbox as your texts. Nothing happens out of sight.
Can we make email the first choice?
A store can set email as its first channel. A buyer who asks for one channel always gets that one.
Lakeshore Motors is a demo store. Names, cars and numbers are made up.